By now I'm sure you've seen the new Domino's Pizza commercial. It centers on changes the company has made to its product in response to customer comments. The commercial shows a focus group where people describe Domino's pizza crust as cardboard, its tomato sauce as tasting like ketchup, and its cheese as processed and tasteless. The commercial cuts away to head chef Brandon Solano, who says that when he first heard the comments it was “shocking” to him. We also see Domino's president ...

Register to view this article

Why Register for FREE?

Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.