Barely a third of consumers currently participate in a restaurant-based loyalty program, but 80 percent say they’d like to if their favorite restaurant offered one. Those results, according to a Market Intelligence Report from Technomic, indicate loyalty programs are an untapped resource for restaurants looking to turn random customers into regulars. The benefits of a rewards program are hard to ignore: 58 percent of loyalty-club members say they base their dining decisions on ...

Register to view this article

Why Register for FREE?

Registering for Premium Content on Restaurant Hospitality will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. 

Already registered? here.