Small business owners often lack the resources to produce a comprehensive branding plan. But failing to create a compelling brand image can hurt their business in the long run, suggests Dan Antonelli, author of Building a Small Business Brand and c.e.o. of Graphic D-Signs, an advertising agency. “After working with nearly 1,000 small businesses, I realized so many owners have no idea how to conceptualize and build a brand or locate and hire reputable professionals to brand their ...

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