Legal Sea Foods takes to the airwaves to let the world know that although it operates multiple restaurants in multiple markets, it is, emphatically, not a chain. Don’t even think about using the C word around Roger Berkowitz. The Legal Sea Foods boss is starring in a new series of commercials that goes to great lengths to explain that his company’s 30-plus collection of seafood restaurant concepts is a group of independent-like restaurants, not a chain. "'Chain' is a ...

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