Starbucks c.e.o. Howard Schultz declares that with his company’s $620 million all-cash acquisition of 300-store tea retailer Teavana, “We will do for tea what we did for coffee.” We’re praying he’s right, because Starbucks’ success redefined the coffee category in a way that, unintentionally, enabled most restaurant operators to charge more and make more from their coffee programs. Tea could be next. The original genius of Schultz and Starbucks was to ...
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