A video showing how a Las Vegas restaurant’s signature cocktail is made doubles as a marketing tool that drives in-house sales of the drink. Not only does Michelin-starred Andre’s at the Monte Carlo in Las Vegas serve top-ranked food, its marketing approach is sophisticated, too, as evidenced by a new video that shares the recipe and techniques its mixologist uses to make the restaurant’s signature Rye Rumble cocktail. Posted on YouTube, the video is paired with a ...

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