It’s no wonder operators ranging from Seattle’s Tom Douglas to the savvy crew that runs Lettuce Entertain You Enterprises’ long-running Wildfire concept have jumped on the handcrafted cocktail class bandwagon. These fun special events create buzz for a restaurant’s bar program, draw people in during otherwise-slow times and are much simpler to put on than cooking classes. But get a load of what Mercadito Hospitality is doing with its Mixology Academy approach. ...
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