Members of Generation Z, the first true digital generation are on the move and value speed of service, technology and having what they want, when they want it. Millennials, more so than older generations, prefer to visit restaurants that offer new and unique foods and flavors. Gen X and Boomers converge on several preferences—such as the importance of a convenient location. Technomic gleaned these and other insights from recent research on how different generations view and use ...
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