Most often, food trends that gather steam across the country pave the way for beverage trends to follow. Consider the tiramisu dessert craze leading to tiramisu coffee at Starbucks and tiramisu martinis nearly everywhere, for example. But recent Technomic research questions whether today’s trends are driven by food or drink. “Does food drive beverage trends or does beverage drive food trends?” menu consultant Nancy Kruse and beverage expert Donna Hood Crecca asked at the ...

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