Blog Contributors

Michael Attias

Michael Attias, an expert on high-return, low-cost direct marketing strategies for restaurants, speaks from experience in the trenches. He operated restaurant in Nashville, TN, that he used as his marketing laboratory. He now helps restaurant owners double their profits by adding or expanding...

Jul 03, 2013

Use farming technique to boost catering sales

By picking a well-targeted group and staying in front of them on a regular basis, you make yourself the first person thought of when a need arises....More

Allan Barmak

Allan Barmak is a national speaker and author of The Accidental Salesperson. He also...

Jun 30, 2014

Does your restaurant have a clear value proposition?

Figure out what unique value your restaurant offers, then plan a strategy to promote it....More

Wendy Dimitri

Wendy Dimitri is the principal of The CRB Group, a full-service restaurant consulting group specializing in independent restaurant concepts. With more than 20 years of experience in the service industry in and outside of hospitality, Dimitri has a unique perspective on the culture of customer...

Wendy Dimitri

Wendy Dimitri is the principal of The CRB Group, a full-service restaurant consulting group specializing in independent restaurant concepts. With more than 20 years of experience in the service industry in and outside of hospitality, Dimitri has a unique perspective on the culture of customer...

Jul 18, 2013

Even when you’re not training, you’re training

Leading by example is the most important training technique any person within the restaurant can present....More

Amy Foxwell

Amy Foxwell is a restaurant owner and an expert in small business and restaurant marketing. She the author of the Win Win Marketing series, including the well-known Win Win Restaurant Marketing System. For more than 15 years she worked throughout the world with Fortune 500...

Apr 11, 2014

Build a better restaurant marketing plan, part 2

Find out the elements of a good marketing kit for a restaurant....More

John Moore

Bringing together a 25-year career on the New York City restaurant scene and 15 years of web design, John Moore has a unique perspective on the personal relationships between a restaurant and its diners, the front of house and back...

in Moore Social Media Jun 04, 2014

Hashtags: What you need to know

Advice on the dos and don'ts of hashtags....More

Jerald O'Kennard

Jerald O’Kennard is the Director of the Beverage Testing Institute, one of the world’s foremost authorities on alcoholic beverages. The Beverage Testing Institute (BTI)—was founded in 1981, as America’s premier independent alcoholic beverage review organization with a...

Lee Plotkin

Lee Plotkin brings more than 26 years of purchasing expertise and 6 years of operations experience to the table for growing restaurant companies. Plotkin has achieved great success in streamlining purchasing operations, setting up win-win scenarios and taking cost out of the supply equation...

Dec 19, 2013

Acknowledge and appreciate your supply partners

Acknowledge the dedication, hard work supply partners bring to the table that continue to make us successful....More

Swathi Ravichandran

Swathi Ravichandran is an associate professor of hospitality management at Kent State University in Kent, OH. She received an MBA in Marketing and PhD in foodservice and lodging management from Iowa State University. Ravichandran teaches a variety of hospitality courses, including human...

Apr 28, 2014

5 steps for writing an effective job description

An incomplete and out-of-date job description could lead to discrimination lawsuits....More

Adam Weiner

After practicing law for 15 years, Chef Adam Weiner found himself looking for work.  A friend called and asked him to cater an event.  That event led to many others and he entered the food service industry and hasn’t looked back.  In 2003 he became the Culinary Arts...

Jul 14, 2014

Making money with forbidden fruit

How restaurants can make money with rare and forbidden food and drink items....More
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