Amy Foxwell is a restaurant owner and an expert in small business and restaurant marketing. She the author of the Win Win Marketing series, including the well-known Win Win Restaurant Marketing System. For more than 15 years she worked throughout the world with Fortune 500 companies such as Microsoft, Disney and AOL, as well as small businesses and startups, to develop winning marketing strategies. Then she met and started a restaurant with her chef husband, and using her expert marketing skills built their restaurant business into a highly successful venture. She began using her knowledge to help colleagues and clients develop easy, effective and affordable marketing plans for their restaurants. Foxwell is v.p. of her local small business network, member of many business networks and is a frequent contributor and speaker on marketing topics. Learn more about Foxwell on her website,

Posts by Amy Foxwell

Should you give it away?

The benefits may outweigh the risks of giving away free items, if you're confident in your restaurant....More

Build a better restaurant marketing plan, part 2

Find out the elements of a good marketing kit for a restaurant....More

Build a better restaurant marketing plan, part 1

Tips for communicating your brand message effectively....More

The importance of PR: Give them something to talk about

Public relations is all about your restaurant’s image....More

Checklist for a winning restaurant website

Every restaurant needs an effective website to compete in an increasingly aggressive marketplace....More

Leverage newsletters to build your business

Use this time of year to put in place a regular newsletter campaign to get back on your customer’s radar and fill down times....More

6 steps to a successful Father's Day promotion

Follow these guidelines to creating a successful Father's Day promotion at your restaurant....More

Measure your way to increased restaurant profits

Of all the theories in restaurant marketing, one of the most crucial to implement is the concept of metrics....More

Comment cards an invaluable tool

One of the most important marketing activities for restaurants is an exit survey....More

In a high-tech era, the basics have a role, too

Focus on the customer, try many marketing strategies and don't forget the basics....More
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